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THIS WEEK'S TOPICS:

• $35M+ selling dog ramps 🛝🐕

• The secrets behind a dog’s sniffer 👃

• Getting your dog inked ✒️ on your epidermis (Round 3️⃣)

• Antartica’s ice desert was mapped by dogs 🧊 🗺️ 🐺

DOGGYDEX™

Winner 🏆: Bitcoin

Proudly introducing the DoggyDex™, an index comprised of 10 publicly traded companies whose primary focus is the dog/pet industry.

The yellow line-plot in the chart represents these companies above (DoggyDex™) and their combined performance against both the S&P 500 and Bitcoin on a weekly basis.

Pawformance is measured by % gains & losses.

$35M+ SELLING DOG RAMPS 🛝🐕

You might be thinking, are we talking the wooden planks that help small and/or chonky dogs get on and off a sofa?

Precisely.

An entrepreneur by the name of Ramon van Meer, saw a niche opportunity and seized it. He acquired an existing dog ramp business for $300k (all cash 💵) revamped it, scaled it and proceeded to do over $35M in revenue within 2.5 years.

Check out Ramon’s business, Alpha Paw.

They’ve expanded into other product offerings:

• Pee pads

• Throw blankets

• Car seats

• A dog ramp specifically for Dachshunds!

THE SECRETS BEHIND A DOG’S SNIFFER 👃

We all know about the power of a dog's sniffer…

• Bloodhounds man-trailing skills (best sniffer in the game 🏆)

• Drug dogs

• Dogs that can smell cancer

and the fact that EVERY time we’re cooking in the kitchen our pup magically appears at our side.

Gotta pay the 🧀 tax

@puppysongs

Give to puppy what is puppy’s 🧀 #fyp #puppysongs #cheesetax #dogsoftiktok #ilovecheese #doglovescheese #taxseason

But how does that beautiful snout work? Let's dig in.

First off, when a puppy is born their eyes don’t even open fur about 2 weeks. So they take in their new world almost solely through their noses!

Take a look at your dog’s nose. Notice the nostrils have slits on the sides and the openings are a bit more to the side than directly out front.

These features give your dog the ability to smell directionally, and to exhale old scents while pulling in new ones.

Next we have the structure to their nasal cavity, called an olfactory recess. This is basically a bunch of small airways that sit behind the dogs eyes and makes up half of the nose.

When your pooch sniffs in the smells enter these airways and get captured.

The key to how dogs can perceive so many distinct smells lies within the airways in the form of millions of scent receptors. These help process all those captured smells and send them directly to the brain.

In fact, a dog has 300 million receptors compared to a human's measly 6 million.

The final piece is the area of the brain dedicated to smell, which for dogs, is 40 times larger than a humans.

Put all this together, and you have some high smelling horsepower.

Some cool facts to highlight just how keen their sense of smell is:

• Humans can smell 4,000 to 10,00 different smells. A dog? 30,000 to 100,000 different smells. 📈

• A dogs nose can smell 100,000 times better than humans

• They can detect some odors at air concentrations of one part per billion or lower. Which is like finding proof that a packet of sugar has dissolved in an Olympic-sized swimming pool. 🤯

• A dog can smell separately with each nostril

• Dogs have been used by the USDA to detect foods 🥕🥔 coming into the U.S., and the National Oceanic and Atmospheric Administration (NOAA) to detect whales by sniffing out their feces. 🐳 💩

• Dogs can smell time in a way - by smelling air currents they can tell what happened, or to smell what is coming around the bend before it gets there. Like a furry nose-stradamus! 🕵️💨

Getting your dog inked ✒️ on your epidermis (Round 3️⃣)

We continue our dog tat residency with Paul Marino an artist at Royal Hart Ink in Colorado Springs.

Paul’s work is incredibly detailed and full of color and deep shadows. His dog portraits pop like no other!

ANTARTICA’S ICE DESERT WAS MAPPED BY DOGS 🧊 🗺️ 🐺

Buried in the archives of the British Antarctic Survey in England, there lies two drawers.

In those drawers are the photos and employment records of the 100s of sled dogs that worked to map out Antarctica from 1945 to 1995.

At the time they started, there were no engine powered snowmobiles or planes that were suitable to chart the uncharted land, so it was up to our four legged Marco Paw-los (who writes this stuff) to help uncover the unknown continent.

The detailed records includes basic information on the dogs, including a photo, brief medical history, character traits, and notes on their tours of duty. For example, “1960, 1,700 miles.”

One example, Guinness had the following notes: “The ideal dog. Good natured, strong, and a short, even coat.” From 1960 to 1964, he totaled 4,934 miles of sledding.

Slowly, though, dogs were phased out of the Antarctic workforce, replaced by snowmobiles , helicopters, and other less furry means of transportation.

The British Antarctic Survey effectively stopped using sled dogs at their bases in 1975.

Today, a bronze statue outside the Scott Polar Research Institute honors the lives and work of all the sled dogs that served in Antarctica.

It's a small reminder of how much these four-legged explorers accomplished in Antarctica. As much credit is due to them as their two-legged colleagues.

We feel that this might be the origin story for, "we don’t deserve dogs.”

KIBBLE BITS:

• The world’s 🌎 tallest living dog: He’s a 3yr old Great Dane living in Texas and goes by Zeus. He stands at 7ft 4in tall on his hind legs.

• Acorn is adopted after 633 days 📅: This good boy waited for nearly 2yrs to be adopted.

• Dog reunited with owner after being found 2,500 miles away: 4yr old Sophie was split from her owner due to a work policy, but found her way back thanks to being microchipped.

Every week we love to shoutout a pooch that has made another trip around the sun. Happy 13th Birthday 🎂 to Lily the beach goddess!

That's all there is to bark about this week.

If you want more, be sure to follow our Twitter (@dogonomist).