THIS WEEK'S TOPIC:

• 🎉 Dogonomist joins The Woof (pack 🐺)

 🎉 EXCITING NEWS: DOGONOMIST HAS BEEN ACQUIRED!

We’re thrilled to share some big news with you — Dogonomist has been acquired by The Woof, a leading newsletter in the pet business industry.

This marks an incredibly exciting new chapter for Dogonomist and all of our readers.

While this is a transition, it’s one that will create an even more comprehensive resource for pet industry nerds and provide loads more value to you.

Starting January 24th, 2025, your Dogonomist subscription will automatically transition to The Woof, where we’ll be joining founder Roy Ben-Tzvi, and his team as a partner to help drive the next chapter of growth.

Don't worry - your subscription will remain completely free, and you'll continue to receive the quality content you've come to expect, plus a lot more.

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Here’s a post recapping some of The Woof’s most popular stories from 2024.

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Here’s everything you need to know about what’s ahead.

Why This Acquisition is Great for You:

The Woof has a killer roadmap for 2025, designed to elevate the way pet industry insights and news are delivered.

Here are some key initiatives that you can look forward to:

1. 📈 More Frequent Content: Starting later this month, The Woof will increase its newsletter frequency from twice a week to 3x a week—Monday, Wednesday, and Friday.

Each issue will feature:

• Expanded sections

• In-depth reporting and analysis

• Coverage of niche pet businesses

• Exclusive money-making opportunities

2. 👏 New Content Formats: In addition to written content, The Woof will be rolling out short-form videos across social media channels.

Expect engaging and informative videos that keep you ahead of pet industry trends and the businesses shaping the landscape.

3. 🌎 Premium Community: A paid community is in the works! Later this year, The Woof plans to launch an exclusive membership that includes:

• Webinars

• Digital products

• Live Q&A sessions

• Networking opportunities

• Investor relations

• …and more!

4. 🎙️ Podcast Launch: Coming in Q2 or Q3, The Woof will debut its very own podcast. It will feature interviews with leading entrepreneurs, thought leaders, and innovators in the pet industry.

5. 🗣️ Interviews with Pet Industry Leaders: Just like Dogonomist, The Woof prioritizes insightful conversations with top figures in the pet space. You can count on more in-depth interviews that uncover the stories behind successful businesses and trends.

What Does This Mean for Dogonomist Content?

All the things you loved about Dogonomist…deep dives into trends, insightful case studies, and actionable business advice — will now have a larger platform.

The Woof’s vision for a broader pet industry media company means that Dogonomist’s mission will not only continue but expand!

What Should You Do?

No action is required on your part!

Your subscription will carry over seamlessly, and you’ll start receiving The Woof’s content absolutely free - and you can opt-out at anytime

Got Questions or Suggestions?

We’re here for you!

If you have any questions about this transition or ideas for content you’d like to see, reply to this email or reach out to us directly.

Your feedback helps shape the future of our content.

Thank you for being an invaluable part of the Dogonomist journey.

We’re confident that this new partnership with The Woof will bring you even more value and insight into the world of pet businesses.

The decision to join The Woof wasn't made lightly, but we’re quite sure this combination will greatly benefit our pack 🐺.

Here’s to an exciting 2025!

DOGGYDEX™

Winner 🏆: DOGGYDEX

Proudly introducing the DoggyDex™, an index comprised of 10 publicly traded companies whose primary focus is the dog/pet industry.

List of tickers used can be found at the very bottom of the newsletter.

The yellow line-plot in the chart represents these companies above (DoggyDex™) and their combined performance against both the S&P 500 and Bitcoin on a weekly basis.

Pawformance is measured by % gains & losses.

• $CHWY - Chewy: E-commerce platform for pet supplies

• $IDXX - Idexx Labs: Vet point of care instruments and vet software

• $FRPT - Fresh Pet: Pet food company

• $ELAN - Elanco: Manufactures pet disease prevention products

• $PETS - PetMeds: Online pet pharmacy

• $ZTS - Zoetis: World's largest producer of meds and vaccines for pets and livestock

• $TRUP - Trupanion: Pet insurance company

• $WOOF - Petco Health & Wellness co.: Pet health & wellness company

• $BARK - BarkBox: Subscription service providing dog products, services, and experiences

• $PET - Wag! Group Co.: Tech platform that allows pet owners to connect with industry professionals for services such as, walking, training, etc.