🚨Jane Goodall Is More of a Dog Person

Dr. Goodall celebrated her 90th birthday with 90 different dogs

THIS WEEK'S TOPICS:

• 🖼️ $43K/mo creating pet portraits

• 🔥 The hot dogs of TikTok

• 🩻 Puppy regrows jaw

🖼️ $43K/MO CREATING PET PORTRAITS

There’s a standout Etsy shop, ModPaws, that is capturing the hearts of dog lovers with its unique offering: custom pet portraits.

This small business has carved a niche for itself, generating an estimated $43,000 a month in revenue, from just one item in their store by blending art with the deep emotional bonds people share with their pets.

We got the estimate from Everbee, a tool that helps you find and analyze well performing products on Etsy.

What seems to set ModPaws apart from the hundreds of other shops is its unwavering commitment to customer satisfaction.

The shop guarantees satisfaction, offering a full refund if customers are not content with the initial proof of their portrait.

This dedication is reflected in their stellar customer reviews, with one buyer noting…

This level of service, including proofs sent within 24 hours and unlimited revisions, ensures that each portrait is a true reflection of the pet's personality.

On the surface, this business seems incredibly easy to replicate, especially given the capabilities of AI. The tough part is getting the visibility and social proof (positive reviews) to make people want to buy from you.

You could make your operation even more lean by only offering digital prints, so no shipping or frames necessary.

🔥 THE HOT DOGS OF TIKTOK

In case you didn't know, TikTok is popular.

Ok everybody with an internet connection knows that, but double in case, here are some eye popping stats on the social media platform:

• 1 billion (with a "b") monthly active users

• 23% of internet users use TikTok

• Americans 18 and over are estimated to spend 55.8 minutes per day on the platform

And with popularity comes content about dogs of course!

So we did some digging to find who some of the top dog-fluencers are that you should check out if you have the time (both human and canine).

Bandit The Husky

• 1.9m followers

• Profile link

• Most views on a post = 7.3m

Bandit is just what you'd expect, a really cute Husky with a lot of personality. We will say, as far as Huskies go, Bandit is VERY cute.

@bandit.thehusky

Watch what Bandit did when he was home alone 😭 #husky #huskyhowling #huskyhowl

Doug the Pug

• 6.1m followers

• Profile link

• Most views on a post = 7.3m

Doug is probably the most famous pug there is. Not only is Doug famous, but Doug has famous friends. We are talking Billie Eilish, Ed Sheeran, Justin Beiber, and a ton more. Lucky dog!

@dougthepug

Doug The Pug’s Celebrity Friends ⭐️ Comment who your fav is! #dougthepug #colesprouse #LegendaryChallenge #fyp

Southend Dog Training

• 2.2m followers

• Profile link

• Most views on a post = 1.2m

Adam Spivey, who runs Southend Dog Training, grew in popularity during the pandemic due to his useful, no bs approach to dog training which he posted on social media. As his audience grew, he launched Southend Dog Training's online training platform to make his services more widely available.

@southenddogtraining1

#onthisday

Dr. Hunter Finn

• 2.1m followers

• Profile link

• Most views on a post = 387k

We've actually covered Dr. Finn in the past whose mix of vet humor and useful tips has made him a great follow on TikTok. He runs a vet practice called Pet Method in Texas.

What About Bunny

• 8.6m followers

• Profile link

• Most views on a post = 7.9m

Bunny is a sheepadoodle whose owner Alexis introduced her to recordable talking buttons and decided to share their communication journey online. Bunny and Alexis have also gone on to write a book (well, maybe only one of them) as well as partner with Plushies.

@whataboutbunny

Toddler questions ftw #iambunny

🩻 PUPPY REGROWS JAW

Sometimes you realize how amazing the body (human or dog) can be.

That was our reaction when we came across the story of Tyson, a French Bulldog puppy who spontaneously regrew his jawbone after part of it was removed due to a cancerous tumor.

Um, what!?

Tyson was only 3 months old when he was first diagnosed at Cornell University's vet college with an aggressive type of skin cancer.

Since the cancer hadn't yet spread anywhere else, vets decided the best course was to remove the left jaw to ensure they got all the cancer.

When he went in 8 weeks later they were shocked to find that the jaw had started to regrow!

Apparently this has happened before in children, but there are no documented cases of this happening with dogs.

This of course prompted a lot of questions and hypotheses on what exactly had cause this to happen.

Vets believe three components led to Tyson's miraculous regrowth:

1. They caught the tumor very early on - Tyson was scheduled for a cleft palate surgery, during which they were able to identify the cancer, that likely wouldn't have been caught for a while.

2. They only removed part of the jaw - Had they removed a larger part, the vets doubt that there would have been much if any growth.

3. Vets were able to preserve a lot of the periosteum - this is a thin membrane that covers bone. It contains blood vessels, nerves, and cells, and is what helps heal bones when damaged.

Now it wasn't a full replacement. There still were no teeth or some of the blood vessels that would normally run through the jaw, but the structure was most regained.

That will help with proper development as Tyson grows.

This also doesn't mean that we've now cracked the code on regrowing bones, but it is a useful data point to help inform future surgeries and research.

So overall it's a win, and a small step in hopefully a brighter future for dog health.

And c'mon, is there a cuter patient?

DOGGYDEX™

Winner 🏆: S&P 500

Proudly introducing the DoggyDex™, an index comprised of 10 publicly traded companies whose primary focus is the dog/pet industry.

List of tickers used can be found at the very bottom of the newsletter.

The yellow line-plot in the chart represents these companies above (DoggyDex™) and their combined performance against both the S&P 500 and Bitcoin on a weekly basis.

Pawformance is measured by % gains & losses.

• ⛳ Dogs on the golf course: This guy walks his 10 well behaved dogs on the golf course to tag along while he plays.

• 📸 Dog action shots: This crew sets up a little trail for dogs to sprint down with a tree to hurdle and captures the brief moment they jump perfectly.

• 🇮🇪 President of Ireland never leaves home without his dog: He always has his Bernese Mountain Dog, Brod, by his side everywhere he goes.

DOGGY B-DAY

• $CHWY - Chewy: E-commerce platform for pet supplies

• $IDXX - Idexx Labs: Vet point of care instruments and vet software

• $FRPT - Fresh Pet: Pet food company

• $PETQ - PetIQ: Pet health products and medicines

• $PETS - PetMeds: Online pet pharmacy

• $ZTS - Zoetis: World's largest producer of meds and vaccines for pets and livestock

• $TRUP - Trupanion: Pet insurance company

• $WOOF - Petco Health & Wellness co.: Pet health & wellness company

• $BARK - BarkBox: Subscription service providing dog products, services, and experiences

• $PET - Wag! Group Co.: Tech platform that allows pet owners to connect with industry professionals for services such as, walking, training, etc.