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- 😳 $1,300 to never lose track of your dog again 📡
😳 $1,300 to never lose track of your dog again 📡
And dog discovered in a Picasso painting from 122 years ago 🖼️

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THIS WEEK'S TOPICS:
😳 $1,300 to never lose track of your dog again 📡
Meet the groomer who can turn your dog into a tiger 🐅
Dog discovered in a Picasso painting from 122 years ago 🖼️
DOGGYDEX™
Winner 🏆: S&P 500

Proudly introducing the DoggyDex™, an index comprised of 10 publicly traded companies whose primary focus is the dog/pet industry.
List of tickers used can be found at the very bottom of the newsletter.
The yellow line-plot in the chart represents these companies above (DoggyDex™) and their combined performance against both the S&P 500 and Bitcoin on a weekly basis.
Pawformance is measured by % gains & losses.
😳 $1,300 TO NEVER LOSE TRACK OF YOUR DOG AGAIN 📡

We don’t always love hide and seek, but this is too cute.
This company wants to hand you your dog’s freedom and your peace of mind in the shape of a collar.
The company, SpotOn, is the epitome of cutting-edge innovation in the realm of dog fences.

With its patented True Location™ technology, it offers GPS dog fences that can be adjusted to any size, shape, and almost anywhere, providing a reliable and flexible solution for dog owners.
Their system is easy to set up and manage from your phone📱.
It allows you to create fences ranging from ½ acre to 1,000+ acres, even across water 💦 and challenging terrain. You can also designate "keep-out" ⛔ zones where you don't want your dog to roam.
SpotOn is portable, enabling you to create fences at home, at a second home, or on the go, with no need for hardware installation.
Their GPS technology harnesses a network of 128 satellites 🛰️ for precise location tracking, which is facilitated through an optional cellular plan, allowing your collar to communicate with your phone at long distances.
This plan also enables you to receive notifications if your dog leaves the fence and provides escape reports detailing when and where your dog breached the boundary.
Okay, so this will set me back $1,300?
Yes, well kinda…the SpotOn GPS Dog Fence is priced at $1,295, with financing options available as low as $59.75 per month, which includes
(1) SpotOn collar
(2) Sets of static contact points
(1) Static contact point tester/insertion tool
(1) Charging base and wall charger
However the optional cellular plan costs $9.95 per month, with discounted rates for longer-term subscriptions.
You don’t need the subscription for the system to work, but you do need it if you want the following features:
See your dog’s location at any time📍
Receive notifications if your collar battery is low or your dog escapes his boundaries🪫
Track your dog if he escapes 🐕💨
So how does it work exactly?
Purchase and Setup 💵: Purchase the SpotOn GPS Dog Fence and set up the device following the user guide provided.
Mark Your Territory 🗺️: Simply draw the fence boundaries in the app on your smartphone. You can create fences of any size or shape.
Train Your Dog 🐕🦺: Spend quality time with your dog, teaching them to stay inside the fence using the SpotOn Training System. This DIY program, developed by certified trainers, helps your dog understand the boundaries you've set.
Live Life Unleashed 🫶: Let your dog roam free within the boundaries you've set up. The fences can be set up in seconds and managed from your phone, allowing you to adjust the boundaries whenever and wherever needed.
It’s not an entry-level investment by any means, but if you have a large yard and/or property this might be worthwhile for the peace of mind.
MEET THE GROOMER THAT CAN TURN YOUR DOG INTO A TIGER 🐅
⚠️WARNING⚠️: Before you delve into this article about a unique dog groomer, note that the information is purely informative. Always seek professional advice before implementing any new practices with your pet.
Gabriel Feitosa is an artist.
His canvas? Your dog.

After the groomers your pooch often looks totally different, but when Gabriel is done with them, they return looking like pandas, dragons, unicorns, and even Pokémon.

Gabriel started his grooming journey as a 12 year old boy in a small shop in Brazil.
It was there he discovered a niche for colorful and creative designs, and after years of practice and work he moved to San Diego to open his own business and shop.
From there his career was catapulted as he began to compete in dog grooming contests, where he made it to the finals of ABC's Pooch Perfect.
His television success has helped him rack up over 1 million followers online and caused his business to be booked solid for months.

His style is no easy (or cheap) feat. While his grooming business does offer standard grooming, his "transformations" can take multiple sessions over 4-6 weeks, and cost upwards of $1,000 to complete.
All of this attention doesn’t come without scrutiny and controversy! He does claim to use toxic-free dyes and tries to limit the amount of time a dog needs to sit.
We totally understand people’s shock and skepticism surrounding the dog’s welfare especially when seeing some of his fairly intense makeovers…


His skill is undeniable, but I don’t think we’d ever commit to any transformations like these with our pooches.
To each their own, so long as the dogs safety and health is top priority!
DOG DISCOVERED IN PICASSO PAINTING FROM 122 YEARS AGO 🖼️
A dog-shaped discovery has been made during the restoration of Pablo Picasso's 1900 painting “Le Moulin de la Galette” for the Guggenheim Museum’s exhibition “Young Picasso in Paris.”
Hidden beneath layers of paint, the artist had painted over an auburn-coated King Charles spaniel, which lay undiscovered for decades.
The discovery was made during an extensive year-long restoration process conducted in collaboration with the Metropolitan Museum of Art in New York and the National Gallery of Art in Washington.
The restoration was aimed at revealing subtleties such as the brushwork, color palette, and spatial definition that were previously unnoticed.

Lower-left corner of Picasso’s “Le Moulin de la Galette.” Imaging and restoration revealed a small dog that the artist had painted over.
Advanced technical imaging techniques revealed an earlier version of the painting featuring the dog in the foreground.
This intriguing find has drawn interest from both museum visitors and art enthusiasts alike.
Curator Megan Fontanella expressed her delight at the unexpected find, stating that such analysis rarely uncovers something as interesting and enticing as a hidden dog. This intriguing revelation adds a new layer of appreciation and intrigue to Picasso's early work during his time in Paris.
Art history experts note that it wasn't uncommon for Picasso to leave such surprises in his work, which are considered vestiges of earlier compositions.

Did that painting just roll its’ eyes at me?
Despite this, the reason for Picasso's decision to paint over the spaniel remains a mystery.
This delightful discovery underscores the fascinating, transformative nature of Picasso's artistic process and continues to engage visitors at the Guggenheim Museum in New York.
KIBBLE BITS:
Man tried to switch seats with his dog to avoid DUI 🚗: A man in Colorado got pulled over for speeding and allegedly placed his dog in the driver’s seat in hopes to avoid getting arrested.
Dog jumps for joy after seeing himself on the news 📺: This dog starts springing up towards the tv when a news segment featuring him comes on the tv.
Stray dog with her favorite toy in her mouth gets rescued 🧸: A German Shepherd roaming the streets of Detroit in the rain with her favorite plush toy in her mouth was finally rescued and given a warm bed in a shelter
DOGGY B-DAY
Every week we love to shoutout a pooch that has made another trip around the sun. Happy Birthday 🎂 to Bobi, breaking his own record by turning 31!
Happiest of birthdays to Bobi, the oldest living dog and the oldest dog ever, who turns THIRTY-ONE today (31!!!!!!!!) 💫
— Guinness World Records (@GWR)
8:36 AM • May 11, 2023
That's all there is to bark about this week.
If you want more, be sure to follow our Twitter (@dogonomist).
$CHWY - Chewy: E-commerce platform for pet supplies
$IDXX - Idexx Labs: Vet point of care instruments and vet software
$FRPT - Fresh Pet: Pet food company
$PETQ - PetIQ: Pet health products and medicines
$PETS - PetMeds: Online pet pharmacy
$ZTS - Zoetis: World's largest producer of meds and vaccines for pets and livestock
$TRUP - Trupanion: Pet insurance company
$WOOF - Petco Health & Wellness co.: Pet health & wellness company
$BARK - BarkBox: Subscription service providing dog products, services, and experiences
$PET - Wag! Group Co.: Tech platform that allows pet owners to connect with industry professionals for services such as, walking, training, etc.
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